Oregon Athletics Unveils Matt Arena Floor

The court is framed by a representation of a view from beneath a forest of fir trees. Also present on the floor is the new arena logo, designed for the namesake of the building, Matthew Knight.

The "Kilkenny Floor" text listed above the Matt Arena logo is accompanied by three additional graphics.

Graphic 1 (left side) depicts Morrow County and Heppner, Ore., where Pat Kilkenny grew up. Graphic 2, which symbolizes his education at UO, is the 1970's interlocking UO logo adorned with three shamrocks representative of his very green and very Irish heritage. Graphic 3 symbolizes the beach and sunset of San Diego, where he became a highly successful entrepreneur and still resides today.

As a finishing touch, the phrase "Deep in the Woods" is located below the Matt Arena logo. These words embody the intimidation the venue will pose for visiting teams, and add soul of the building.

-_-

A fir coat, a tribal Mattoo, shamrocks, a catch phrase – 'tis a floor befitting of a team picked to finish last in a down Pac-10.

Nike passed on my idea – a series of giant autostereograms, each with a hidden three-dimensional image tailored to a visiting opponent.

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