I can't stop laughing at this billboard in Yakima, WA:

#COOLBYDEFAULT

A group of about 60 local youngsters helped craft the message, which they thought would be effective in their demographic. [source]

According to the Healthy Youth Survey, in 2016, roughly 19 percent of local Hispanic 10th-graders had used pot compared with 17.6 percent of non-Hispanic students. [source]

[pause]

I suppose "We don't need pot to have fun. We're not Hispanics…" would read worse.

"We're Detroit by default."

Rory: I see your Yakima billboard and raise you