In 2019, Fox News' streaming service Fox Nation launched an awards show for regular people called The Patriot Awards, honoring people in categories like the Most Valuable Patriot Award and the [Back the Blue] Award.
For the first time they are offering upsells, giving fans a chance to buy tickets to live broadcasts of shows hosted by Tucker Carlson, Greg Gutfeld, The Five and others.
Fox is planning book signings, meet and greets, podcast recordings and merchandise sales (including Fox News "ugly Christmas sweaters").
It's a strategy that is also appealing to advertisers and sponsors, who are a critical piece of any live event puzzle.
BravoCon, for example, held its last event last month, and had 19 sponsors, with some, like Bud Light Seltzer and Lay's, integrating their products into the event itself.
Fox Nation's Patriot Awards has lined up the restaurant chain Golden Corral.