Instead of forcing new subscribers and driving current but disillusioned subscribers away…
Idea: Pay-as-you-go Netflix.
$1.00 for every cumulative 24 hours streamed using your account. If three devices concurrently binge an eight-hour series using your account, that's $1.00.
Share your account with as many people as you want, but beware the cost.
Discourage password-sharing indirectly.