They're the world's largest cult band, and Capitol Records is preparing to expand that committed fan base even further.
Radiohead is readying their much-anticipated sixth album, Hail to the Thief (which is "not just" a swipe at Dubya, according to the band), for a June 10 release in the U.S.
Press and marketing initiatives include:
On-campus snipes/graffiti wall campaign with song lyrics and phone tree info number.
One song from the album premiered each week during three consecutive episodes of CSI.
Bolex Brothers (Adventures of Tom Thumb)-directed video for "There There" added to MTV2 Blowtorch rotation, where it'll air every hour on the hour.
Landmark Theaters to air "There There" video before regular film screenings.
Rectangular wallet special-edition CD (100k only) folds out like a road map.