If Borat was Sacha Baron Cohen's Royal Tenenbaums, then Brüno is his Life Aquatic.
It generally plays like a hard R Austin Powers flick. The gay sex montage, the talk show, the charity single, et al. are straight out of Mike Myers' playbook.
Chris Martin receives short shrift.
"My Heart Will Go On" was originally "Can You Feel the Love Tonight?"
Mr. Magorium's Wonder Emporium lulz.