This is pretty spectacular for a jeans ad:
direction: Cary Fukunaga (Sin Nombre)
words: "America" by Walt Whitman
music: "The CN Tower Belongs to the Dead (Many Ives Version)" by Final Fantasy
I once conceived a video for "When I Die" by New Found Glory with a similar aesthetic, but in colour with a yellow filter. Thusly capture imagery of Día de los Muertos in rural Mexico children playing in calavera masks, papel picado flittering in a light wind.
I once conceived a number of videos for New Found Glory songs.
"Your Biggest Mistake"
A subtitled montage of people fucking up on game shows.
"Head On Collision"
Inspired by the scene in Magnolia in which an ambulance overturns an ambulance demolition derby. Each band member operates an occupied ambulance. Intercut footage of the band performing in the back of a sixth participating ambulance.
At the time, Drive-Thru and Vagrant were competing record labels, and a pick-up football game (with jerseys) between band members on both labels' rosters popped in my head. Dashboard quarterbacks Team Vagrant.