Today, the Pac-10 will officially unveil its new logo.
"I'm with it! I'm hip! Duka, duka, duka…"
What is up with the right leg of the "A"?
Oh. It's a mountain.
Because when I think of the west coast, I think of mountains.
Is this why we added Colorado and Utah? To justify the mountain?
Oh. It's a wave rolling into a mountain.
The "10" is off-centre.