THE HYPE HOUSE (NETFLIX)
Premieres Friday, January 7
Get an inside look at social media's most talked-about creator house as they navigate love, fame, and friendship while living and creating content together.
"When I grow up, I want to create content."
NEXT INFLUENCER (PARAMOUNT+)
Returns Thursday, January 13
Hosted by past winner and TikTok star Owen Holt, the new season of Next Influencer follows a group of content creators who compete in a series of challenges to prove they have what it takes to become the next big influencer.
One contestant will win a prize package that includes a talent contract with ViacomCBS Gen Z studio Awesomeness.
ViacomCBS Gen Z studio head: Owen, why do you deserve to be Next Influencer?
#FOLLOWME will feature aspiring influencers as they compete in various business-themed challenges to build their follower bases.
ABC has landed Mars Wrigley as corporate integration partner, which means many of the show’s challenges will weave candy and gum products such as M&Ms, Skittles, Snickers, Starburst, Twix, Orbit, and Extra into the mix.
"The contestants will have to incorporate brand points as 'pitch points' across their social media – so the challenges will be critiqued on how well they align with the brands' messaging as they create mini video campaigns."