And a critical piece of the sponsorship puzzle for the WWE in recent years has been brand integrations. At the Royal Rumble last week, there was a "Mountain Dew Pitch Black Match" which took place in (near) darkness, and Stimmel suggests that there will be "surprises" at WrestleMania as well, specifically calling out a new sponsor, Cinnamon Toast Crunch. [source]

A Cinnamon Toast Crunch match?