Shake Shack, 2019:
June is Pride month, and we're going all out to show our support for the LGBTQIA+ community!
Starting June 1st, catch us sippin' our celebratory Pride Shake – a cake batter shake dreamed up in honor of Pride. Grab this June-exclusive at all U.S. Shacks.
Our limited-edition 2019 Pride capsule collection includes a super soft tee, rainbow striped crop top, rainbow burger cap, BOMBAS Pride socks + ISLYNYC (the official jewelry sponsor of WorldPride) Burger Chain necklace.
We're pledging $25,000 to The Trevor Project. All proceeds from our retail collection will be contributed to this donation.
We'll be marching in the NYC Pride Parade on June 30th and participating in local Pride celebrations all over the country.
Shake Shack, 2023:
This June, we're celebrating Pride all month long!
Starting June 1st, guests can customize any shake by adding sprinkles for 50¢. All sprinkle proceeds will directly support PFLAG National.
In addition to our classic shake and frozen custard options, guests can also add sprinkles to our new Summer Shakes that launch on June 1st—OREO® Cookie Funnel Cake and Triple Chocolate Brownie.