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Coca-Cola Starlight was inspired by Coca-Cola's partnership with NASA.

Coca-Cola Byte was launched in April 2022 and was described as "metaverse inspired."

Coca-Cola Marshmello was launched in June 2022 in collaboration with artist Marshmello.

Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z's passion for the infinite potential of the mind by exploring what a dream tastes like."

Coca-Cola Soul Blast was launched alongside Bleach: Thousand-Year Blood War.

Coca-Cola Move was launched in February 2023 in collaboration with artist Rosalía.

Coca-Cola Ultimate was launched in June 2023 in collaboration with League of Legends developer Riot Games.

Coca-Cola Y3000 was launched in September 2023 and was co-created with artificial intelligence.