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UFC 306 will take place on September 14, 2024 at the Sphere in Paradise, Nevada.

This event will mark the promotion's second "Noche UFC" celebrating Mexican Independence Day.

It will also be the first time the UFC has allowed a sponsor to have title partner status, officially rebranding UFC 306 as "Riyadh Season Noche UFC."

Move over, Noches Éne•Bé•A presented by H&R Block.

Allstate is considered the frontrunner for the sponsorship, with the potential conference name becoming the Allstate 12 Conference.

Dr. Pepper Noches Allstate 12.

Additionally, the Big 12 will explore establishing a football bowl game in Monterrey, starting in 2026. This would be the first bowl game ever held in Mexico.

The Riyadh Season Red, White, and Blue Bowl at Estadio BBVA: Allstate 12 vs. Home Depot SEC.

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