I'm fascinated by Yo! Egg's "world's first plant-based poached egg."
Like, how do you cook it? I assume it's sold fully formed. Do you still poach it? Is the yolk solid until heated? If not, can it solidify when heated? What is the market for poached eggs?
The Sunny One
The world's first plant-based fried egg
Okay, the sunny egg is a substance that fries like egg white topped with a liquid yolk pod, so the poached egg must be the same yolk pod encased.
And the poached egg casing must be a different egg white substance, because otherwise, Yo! Egg could just sell artificial raw eggs.
The Boiled One
Unlike anything you've seen before
I imagine this is the poached egg casing with a yolk truffle inside.
Idea: Plant-based dog meat.